As an entrepreneur, you do several things in your daily life. Blog is the best way to document them. Speaking or venting about your feelings, day-to-day experiences, emotions especially happiness and anger must be penned down on a Blog. In today’s scenario, brands are ready to spend millions on image building. But, do you know what builds an image best? It is to hear from the owner or the upper management directly. How do you do this? Regularly tweeting is one of the ways. But how effective is it? A tweet can easily be lost within a minute or two from a person’s timeline. Blogging is your best bet to document everything, have a record of it and have a loyal reader/follower base.
Here are 4 top reasons why every entrepreneur must blog.
People want to hear from entrepreneurs directly rather than PR
People want to know why something went wrong with your company. They want to know what is it that you did right in order to achieve success and they want to hear it from the horse’s mouth and not from a press release. People are well aware about the effectiveness of PR and the mechanism it is used for – Publicity. They rather choose to hear from the person behind the success of a brand himself.
Seth Godin and Guy Kawasaki are two well-known entrepreneurial bloggers who have a wide following because of the frequency with which they blog and communicate with the people.
Not just builds your image but also the Brand Image
Blogging can not only position you as a well – learned entrepreneur but also helps in building your brand’s image. Lot of entrepreneurs prefer to use their company blog page as their personal blog and pen down their views. All you need is a good developer to help you out with that.
Marissa Mayer, President and CEO, Yahoo! writes blogs on Tumblr, a Yahoo group owned property. This gives out the impression that the CEO herself uses her own product and does not shy away from it. Thus giving out a strong impression of belief in her own company’s offering.
Helps find likeminded entrepreneurs
Networking is one of the best advantages of blogging. Like minded entrepreneurs often find each other through blogs. It may amaze you that at times, by reading a write up or your thoughts on a topic, an entrepreneur may just want to work along with you or acqui-hire your enterprise.
Freecharge, which was recently acquired by Snapdeal to form one of India’s largest merger and acquisition deal hired its first employee Mr. Naman Sarawagi after reading his write-up on the recharge industry.
A success story is perfect when penned for years, PUBLICLY
As an entrepreneur, if you blog regularly, after a few years you will clearly see a timeline of your organization’s and your achievements and failures. For those seeking motivation or interesting stories on blog would be able to see your tale of success and how far it goes. A success story is like fine wine, when aged it always tastes better. Likewise, when people can read and see the struggle and persistence behind your accomplishments, they will develop a new form of fondness. Everyone loves an underdog who makes it big.
So, if you are an entrepreneur or work for one, make sure you tell them just how vital it is to blog. The above 4 reasons should be good enough to convince anyone to start punching keys on the keyword and get to writing.