In a world where people don’t even have to leave their house to do shopping or are able to do shopping on their convenient time the question arises is how to attract the people to offline commerce? Pulz has the answer to it. Pulz introduces a new marketing technique which is Proximity Marketing.
Manan Shah, CEO and co-founder of Avalance Global solutions who has thought the concept of Proximity marketing and has named it as PULZ. Manan Shah says “Pulz is precise, Potential and Powerful”.
Let’s understand Pulz with an example;
Suppose a user wants to buy a shirt. When he will pass by a store then Pulz will attracts the user with a contextual message that there is a 20 percent discount on a shirt. It will tend to attract the user more and bring the user to check what the store has to offer. Pulz thus helps in offline commerce. With Pulz, a business owner can target nearby people. This will help in increasing the offline commerce sales
Pulz would give a better customer experience as it would send personalized messages, personalized offers which attracts the customers, which eventually increase footfalls and conversion for the businesses. It will ease the customer experience as the customer will get the information about the available products, discount coupons, ratings and feedbacks given by other users. It is precise because it sends the right message at the right time. It is potential in sending the personalized offers and messages, it has potential to create a better experience as customers can request brochure, arrange meetings and much more which in return will lead to better conversions. Pulz has a power of getting faster reviews and social recommendations. Pulz has a power to generate leads as it has an option to drop a card so if the user in even around the business location can drop a card and has to not physically come to the reception to drop a card.
Technology
Pulz uses a technology called iBeacon which is a tiny devices when installed in the business premises understands the proximity of users. Pulz gives the power to create the engaging experience of everything that is near by sending out contextual information right on their smart phones. Pulz transforms these tiny beacons into a virtual assistant so that it then communicates with the users smart phones based on their context. Pulz uses 3 platforms: Bluetooth to communicate with the smart devices nearby. GPS to measure the precise distance of Pulz user from the beacon if self and Internet to communicate with the Pulz cloud server. Manan adds that “Mobile phone users will not have to worry about the battery drainage as Pulz uses iBeacon which runs on Bluetooth low energy” So the battery usage of the phones is only a fraction of power.
Manan Shah concludes that Pulz also does right analytics for business as marketing is not all what a business needs. A right analytics also plays a very important role in business. Pulz does the analysis of no of cards in queue, No of cards received, No of brochure requested, No of recommendations and users connected through social media, Individual analysis like no of footfalls daily, weekly, monthly or yearly. This all helps in tracking and optimizing the business campaign for many powerful insights.
Now who would have thought that could be possible! Fascinating isn’t it.
To understand Pulz better, check there intro video here: https://www.youtube.com/watch?v=GtvKplqw5W8
