In order to succeed, your desire for success must be greater than your fear of losing
Author : Writer at Chatur Idea
Posted : 2 years ago
20Jul, 2016


There are many things in life where we give our best but still don’t succeed, the same thing happened with one of the Bengaluru based start-up Dazo. It had to shut down in October within a year of launching. The start-up began as an internet kitchen with its own chefs and reliable partners serving a few localities in Bangalore. But soon the pressure to scale up made it pivot into an aggregator of restaurants as it focused on the tech at the cusp of food and logistics.

This made it dependent, however on many restaurant partners whose food quality and delivery efficiency were beyond its control. The content it promised at the outset began to take a beating. It changed its name from TapCibo (because many new consumers didn’t get “cibo” is Italian for food), but neither the new name Dazo nor the cool tech it had developed could prevent its slide.

Dazo had raised an undisclosed amount of funding in April. Competition has pushed players to massively undercut prices, while the cost for customer acquisition is seen as being even higher than e-commerce in India. The main reason behind this shut down was the lack of funding.

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